Revenue KPIs
Spend
€8,710
+263%vs prev. period
Revenue
€83,186
+266.2%vs prev. period
ROAS
9.55×
+0.9%vs prev. period
Purchases
926
+270.4%vs prev. period
CPA
€9.41
-2%vs prev. period
AOV
€89.83
-1.1%vs prev. period
Visibility KPIs
Impressions
7,564,758
+159.4%vs prev. period
Clicks
116,377
+88.9%vs prev. period
CTR
1.54%
-27.2%vs prev. period
CPC
€0.07
+92.1%vs prev. period
Spend & ROAS
Daily Meta Ads spend and return on ad spend.
Marginal economics — week over week
Aug 10 – Aug 16 vs Aug 3 – Aug 9
+€3.00 budget → +25 purchases → +€8.00 revenue · Aug 17 not measurable (budget rose but purchases did not)
Marginal CPA
€0.10
-99.4%vs week average €17.23
Marginal AOV
€0.32
-99.6%vs week average €74.34
Marginal ROAS
3.11×
-27.9%vs week average 4.31×
Average vs marginal CPA
Black line = all purchases that week. Gold dots = what the extra budget bought.
Average MarginalBudget up, no extra purchases Not comparable
Marginal = what the extra budget bought. Only measurable when budget and purchases both went up.
Campaigns
Top ads — last 30 days
Sort by
#1Imagebe_conversion_schengen_targeting_202604
Cost
€3,638
Revenue
€15,230
Purchases
197
ROAS
4.19×
#2ImageDIG - RTG - EN
Cost
€289.27
Revenue
€6,521
Purchases
71
ROAS
22.54×
#3Imagebe_conversion_schengen_targeting_202604
Cost
€1,741
Revenue
€5,462
Purchases
76
ROAS
3.14×
#4Imagebe_conversion_schengen_targeting_202604
Cost
€537.06
Revenue
€5,134
Purchases
28
ROAS
9.56×
#5Imagebe_conversion_schengen_retargeting_202604
Cost
€1,419
Revenue
€5,067
Purchases
69
ROAS
3.57×